What’s it all about?
No doubt you’ve heard the saying, “big guys shouldn’t wear horizontal stripes.” The ‘experts’ say it draws attention to our size, automatically giving us the impression that our size is something to be hidden and ashamed of.
Here at Heft Tees we are a proponent of body positivity and we want to dispel that myth head on! We don’t believe we should have to diminish our size or hide it. We encourage everyone to embrace who they are and be seen. Curly and Pugsley Addams knew this secret and so do we.
We believe that men should not be defined by their size, but by their character. We’re breaking the mold in big men’s fashion and we’re excited to bring you the variety and choice you deserve.
And we admit, we may be a little obsessed with fun, classic, horizontal stripes, but we plan to offer more than that. Big men will finally have a place where they can come and find the styles they want to wear.
MEET OUR FOUNDER
For Tyler Jacobs, the man behind Heft Tees, founded the brand through his own experiences as a proud big guy. He draws from his deep history in creative marketing, branding, and visual design to give the brand its voice.
After cutting his teeth as a web designer at Interscope Records, he later moved on to the fashion world, desiging websites and graphics for Paul Frank Industries, RVCA Clothing and Harajuku Lovers.
Tyler helped form the look and feel of the hit childrens TV shows, “Yo Gabba Gabba!” (Nickelodeon) and “The Aquabats! Super Show!” and earned two Daytime Emmy nominations.
By 2011, Tyler’s attention turned to big men’s fashion and contributed to Chubstr.com as a creative branding consultant. Being a hefty fella himself, he was frustrated by his lack of options and other big guys. The idea for Heft was born.
Tyler lives in Corona, California with his wife and four children. He’s a huge movie geek and loves swimming, weightlifting, and occasionally sumo wrestling.